Giovanni Masino, Regional Manager, SCM India and Middle East and Balkar Singh, Area Manager and Key Account Manager, SCM India shares their views on the SCM’s focus on the woodworking industry in Indian sub-continent.
In India, as with the whole area including Bangladesh, Nepal & Bhutan, SCM has made a strategic investment to provide local businesses in the woodworking industry with an even more extensive, all-round assistance. This is thanks to the specific warehouses and to the local experts and technical and sales staff.
As Giovanni Masino, Regional Manager SCM India and Middle East, and Balkar Singh, Area Manager & Key Account Manager India explain, the aim is to provide “an even more direct, widespread assistance at sales and services level to all the businesses in the sector, from craftsmen to large industries and at every stage of the relationship with the client, from pre to aftersales.”
The SCM’s investments continue to further strengthen the sales and after sales services with more professional sales managers, sales admins and service engineers directly appointed by the Italian Group, ready to support customers at each stage of the technologies’ life cycle. Despite the ongoing uncertainties linked to the pandemic and the problem of a lack of raw materials, the Indian market is also witnessing a significant demand for machinery and systems and a strong desire to modernise factories to make them more efficient and digital.
The woodworking industry in this market maintains its growth rate and SCM continues to be a benchmark partner for this market thanks, in part, to its ability to offer a wide choice of technological solutions that are unique at international level and therefore satisfy the needs of the entire industry: from the artisan to industry, from panel to solid wood machining, from furniture to windows and doors.
The outlook for 2022 is even more positive and the Indian market will continue to offer excellent opportunities to the manufacturers of industrial machines for woodworking. It is a highly dynamic market focusing on a quality product, even better finishing and one that can compete with European standards. As a result, there is a growing desire for technological solutions that not only increase productivity but allow you to obtain precise and high-quality machining work.
Demands that SCM manages to satisfy in totality with its extensive range of products and services includes the wide range of machines for woodworking to the automatic entry level solutions for beam saw, edge banding, numeric control machining centres for drilling-routing, an integrated offer of surface treatment solutions (panel pressing and veneering, sanding, and finishing) and the integrated lines for the industrial production of furniture, windows and doors and flooring.
There is also a growing focus on digitalisation and IoT, requisites that SCM meets with its vast range of digital software and services to allow wood operators to achieve a tangible optimisation of assistance and maintenance activities, even remotely.
India: A dynamic market
Despite the ongoing uncertainties linked to the pandemic and the problem of a lack of raw materials, the Indian market is witnessing a significant demand for machinery and systems and a strong desire to modernise factories to make them more efficient and digital. It is a highly dynamic market focusing on a quality product, even better finishing and one that can compete with European standards.
Our strength lies in our ability to assist customers with their business and optimise their production processes. We are further strengthening our sales network on the Indian market by focusing on a more widespread presence. This is thanks to a firmly rooted and even more extensive network of dealers in these areas but also with the help of an SCM sales team working directly in situ and capable of transmitting a know-how with 70 years of experience in the industry behind it to the local woodworking businesses, something only SCM can boast at global level.
– Giovanni Masino, Regional Manager, SCM India and Middle East
– Balkar Singh, Area Manager and Key Account Manager, SCM India
