India’s Furniture Industry is Becoming a Global Force : Sonia Prashar

India’s woodworking and furniture industry is undergoing a rapid transformation, evolving from a fragmented market into a structured and globally competitive sector. In a special conversation with Modern Woodwork, Sonia Prashar, Managing Director and Chairperson of NürnbergMesse India, discusses how technology, digital commerce and policy reforms are reshaping the industry. With India now ranking as the second-largest furniture market in Asia-Pacific and a key player in global supply chains, she highlights the industry’s growing influence, investment potential and the role of IndiaWood in accelerating its next phase of expansion.

Modern Woodwork:India’s furniture industry has undergone significant changes over the past 25 years. How would you describe its transformation?
Ms. Sonia Prashar: The sector has evolved from a fragmented market into a structured and globally competitive industry. Advancements in technology, design innovation, and consumer preferences have played a crucial role in this shift. Today, India is not just a large consumer but also an emerging global player in furniture manufacturing and woodworking.

MW: How is India strengthening its position in global furniture markets?
SP: India is currently the second-largest furniture market in the Asia-Pacific region and the fourth-largest consumer globally. The domestic market is expanding rapidly, driven by the demand for well-designed, cost-effective furniture. With plywood consumption expected to reach USD 3.8 billion by 2028-29, the industry is poised for exponential growth. Additionally, strategic policy measures and an increasing focus on quality are helping India gain a stronger foothold in global supply chains.

MW: How is e-commerce reshaping the Indian woodworking and furniture industry?
SP: Digital transformation has been a game-changer. The online furniture sector is projected to grow at a CAGR of 27%, reaching Rs. 16,000 crore (USD 1.92 billion) by 2025. Digital platforms are making furniture more accessible, with brands investing in VR-enabled retail experiences to enhance customer decision-making. At the same time, last-mile delivery and logistics improvements are helping companies expand their presence beyond metro cities into Tier II and III markets.

MW: What role do government policies play in supporting domestic furniture manufacturing?
SP: The Indian government has taken significant steps to boost domestic production. Measures such as increased import duties on foreign furniture to 25%, financial incentives for furniture clusters, and the Furniture (Quality Control) Order, 2025, are ensuring that Indian-made furniture meets international quality standards. These initiatives are strengthening India’s position as a self-sufficient manufacturing hub.

IndiaWood has played a pivotal role in bridging global best practices with Indian manufacturing, fostering technology exchange, product quality enhancement, and sustainable innovation.
– Sonia Prashar, Managing Director and Chairperson of NürnbergMesse India Pvt. Ltd.

MW: How is India preparing to become a global furniture manufacturing hub?
SP: India is attracting both domestic and foreign investments, thanks to its skilled workforce and a maturing industrial ecosystem. To compete globally, manufacturers are increasingly adopting automation, large-scale production capabilities, and stringent quality control measures. This will enable India to emerge as a strong alternative to China in furniture exports.

MW: What impact has INDIAWOOD had on the industry’s evolution?
SP: Since its inception in 2000, INDIAWOOD has played a pivotal role in bridging global best practices with Indian manufacturing. The event has attracted international stakeholders, fostering technology exchange, product quality enhancement, and sustainable innovation. INDIAWOOD 2025 will continue to drive the sector forward by bringing together policymakers, industry leaders, and global investors to shape the next phase of growth.

Key Highlights at IndiaWood 2025

IndiaWood 2025 will bring cutting-edge technology, product launches, and knowledge-sharing forums to the woodworking and furniture manufacturing industries.

Explore Cutting-Edge Innovations:
• Advanced Technology and Innovation – High-performance woodworking equipment enhancing precision and efficiency.
• Premium Materials and Hardware – Fire-resistant panels, durable finishes and advanced hardware for superior durability.
• Smart Manufacturing Solutions – AI-driven automation and CNC precision systems optimizing industrial workflows.

Industry Seminars/Sessions:

• Sessions on materials, machinery, and sustainable practices to equip professionals with insights into evolving market trends.
• Surface in Motion (March 5): A deep dive into surface technology and design trends, showcasing innovations shaping wood-based materials.
• Wood+ in Architecture and Design (March 7): A forum for architects and designers to explore wood’s role in sustainable construction and interior design.
• India Mattresstech Expo: A dedicated platform for advancements in mattress manufacturing and upholstery, featuring emerging materials and technologies.

KolkataWood 2025 Set for September 12-14

Building on the success of IndiaWood and MumbaiWood, NürnbergMesse India has announced KolkataWood. With Eastern India’s furniture market witnessing rapid growth, KolkataWood provides an ideal platform for industry professionals to connect, explore innovations and gain market insights. KolkataWood will take place from 12 to 14 September 2025 at Biswa Bangla Mela Prangan, Kolkata, West Bengal. The event will showcase the latest in woodworking machinery, tools, raw materials and finished products.